November, 2016 - February, 2017
Business Development, User-centered
Solliance focuses on solar panel solution and eager to explore the potential market with their flexible solar panels. Based on the need, we provided an innovative business plan to Solliance, which is Sailiance.
target user group
We targeted at middle class and upper class people who can afford the expense of sailing and planned to purchase personal cruises. Target group users were adventurous and social. They needed more effective and long-lasting power supplies in the long-term cruising.
Sail production was the weakness to Solliance. Out of the consideration of risk deduction, we proposed Solliance to cooperate with Elvstrom Sails. Elvstrom Sails was the expert in high-end sail production with mature technology.